Tuesday 21 September 2010

WHO TOLD YA - REPRAZENT



So for my third music video analysis I thought I'd go ahead and find a Roni Size. This song is one of the tracks he has done with his group Reprazent. The vocals consist of rapid rapping by vocalist Dynamite MC. Overall, the song is very aggressive with hard and over-bearing music blazing strongly mixed with furious rapping. I do not understand what the lyrics are, but I assume 'who told you you could do it like this' is some kind of taunting mixed with intimidation.

Wow, this video is extremely dizzying. There is no narrative, so the video relies on its visuals to maintain the viewers' interest. This is an extremely conventional drum and bass video, and the hectic out of control visuals match the hectic audio perfectly. The video is set in a rave - the ultimate drum and bass location. Flashy lights are set off all over the place, and the editing is extremely sharp and swift. In fact, there is not a single shot which lasts longer than two seconds. The camera movements are stylishly shaky and rapidly panning all over the dancers, all of whom represent the expected reaction to the loud and fast style of drum and bass - to dance.

Roni Size is seen in a few shots seemingly surveying the scene, but I had to look carefully to actually spot him at all; there are also some rapid shots of the drummer. Dynamite MC gets the most focus by far as he is continuously seen dancing, rapping, and being spun around in reverse courtesy of editing. That same reversal movement technique is used many times in the video for other people. The erotic dancing of barely-clothed women creates a male gaze, although by the time you have acknowledged there is a near-naked woman the shot will have changed to something else. We cannot create these kinds of visuals so we will be using a slower song of his so that we have a tempo we can work better with

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